Global Anti-tampering, Authentication & Anti-counterfeiting Market

The global anti-tampering, authentication & anti-counterfeiting  market consists of authentication and track & track technology types. Authentication forms the most dominant segment of this market in terms of market share as well as product innovations. Track & trace technologies are further classified as bar codes and RFID of which barcodes form the major segment whereas RFID is the emerging market.

        Authentication is basically segmented further into taggants, holograms, inks & dyes, and other authentication technologies such as watermarks and digital features. These technologies have been tried and tested in various domains such as food, beverage, FMCG, pharmaceuticals, and various other segments such as retail, consumer durables & electronics, cosmetics, banks, government & defense agencies.

Track & trace technologies are majorly dominated by the barcodes segment. Barcodes are used in numerous applications globally and account for over 60.0% of the track & trace technologies market in 2013. RFID is projected to grow at a CAGR of more than 20.0%, to reach $35.2 billion by 2019.

Rising instances of counterfeit products that are easily available in local markets and increasing awareness of consumers about counterfeits are the major factors fueling the global anti-tampering, authentication & anti-counterfeiting market. Increasing government regulations and stress laid on eradicating counterfeit products in many developed and developing countries is another reason for the growth of anti-counterfeit technologies in various regions.