The threat of counterfeiting is high in the Pharmaceutical, cosmetics and personal care products. The fact behind the rigorous counterfeiting activities is the presence of high volume low value manufacturing nature of the market. Thus there arises a dire need for anti-counterfeiting measures. Presently, the threats from counterfeiting are increasing across cosmetics and personal care industry as the trends are shifting from premium beauty products to routine skin care products that are sold across local market. Furthermore, the decentralization of pharmaceutical industry in terms of manufacturing and emergence of small scale personal care industry reduces the manufacturers control on the supply chain. Thus, increases the probabilities of counterfeiting. However, the advancement in track and trace technologies, increasing practices of multi-layered authentication technologies have brought revolutionary changes in securing original products and ensuring anti-counterfeiting. Companies with premium range of products are opting for RFID and ePedigree authentication technologies as a measure to combat counterfeiting. However, economic product categories are majorly secured with the conventional authentication technologies such as holograms, inks and dyes. The unaffordable cost structure of track and trace technologies, complex operations involved in tracking the products are the major challenges for the growth of market.
The report covers geographical analysis of North America, Europe, Asia Pacific, and LAMEA. North America would continue to lead the market throughout the forecast period. The anti-counterfeit technology market of Europe would rank second in terms of revenue. Pharmaceutical and medical cosmetic companies would be the prominent consumer base for anti-counterfeit industry across Europe. The Asia-pacific, would be the fastest growing region, supplemented by a growing level of awareness for authenticated pharmaceutical drugs, and continuous support from the pharmaceutical companies in the form of awareness campaigns. Competitive landscape of anti-counterfeiting packaging market highlights product launch, acquisition, and collaboration as key strategies. Key players profiled in this report are Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Impinj Incorporation, Honeywell (Datamax-O'Neil), Authentix Inc. and Sicapa.
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